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How to make money out of your online community (and keep them happy)?
In answer to a question on the community manager’s Yahoo group e-mint I came up with a quick suggestion: One non-intrusive way might be to allow relevant companies like Sony access to your community...
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‘Thinslicing’ connects the data, to the behaviour that creates it
If you’re here for the two examples of companies that improved customer service by allowing people (customers) to talk to people (employees), highlighted in red – and the 2nd example is in the 3rd...
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How your community can help SEO (and vice versa)
I recently contributed to the discussion on the community manager forum e-mint on ways to make money from your community, and still keep your members happy. Today I was contacted by Peter Belden at...
View Article2013 Edelman Trust Barometer continues the trend for employees
Executive Summary: 2013 Edelman Trust Barometer by Consider the figures above in the context of the trend – with the 2012 Edeleman Trust Barometer – showing that for the first time regular employees...
View ArticleHow useful is the Community Manifesto for organisations?
Included below is the Community Manifesto created recently at SXSW, but how useful is it for your organisation? For example, how well does it support emerging new forms of community management, such as...
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How to design large complex online communities using social science
Sorry if I jump around a bit in this blog post but by reading these points, and listening to the video, you’ll have a better idea of how social science can help you design a successful community, using...
View ArticleYour Friends Are More Interesting Than You On Average
The Friendship Paradox Feld’s friendship paradox states that ‘your friends have more friends than you, on average’. This paradox arises because extremely popular people, despite being rare, are...
View ArticleBusiness Model Canvas – applied to social media strategy!
Check this out if you dare; I’m going to test drive this beast of a template tomorrow so if I’m not completely wrecked before Dr Michael Wu’s ‘Science of Social’ event on Thursday for Lithium, I’ll...
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How far has crowdsourcing finance come in five years?
After watching this BBC report on crowdfunding I started wondering how the piece I wrote for ICAEW’s community in December 2008 on the power of crowdsourcing ‘Is web 2.0 enabling a new kind of...
View ArticleCreating value from the overlap between networks and communities
What does the difference between social networks and communities mean to business when looked at from both a marketing and an individual participant (customer) perspective? It’s often said that the...
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